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What makes LEGO so successful as a brand?
“Lego has this incredible ability to engage with people and that has single-handedly enabled it to weather very, very difficult seas,” says Simon Cotterrell, from brand analytics firm Interbrand. “What’s made them successful over the past 10 years is their ability to create new entities, movies, TV shows, by partnering with brilliant people.
What's the case study of the Lego company?
The Lego Case Study.com from John Ashcroft and Company, experience worth sharing. Page 3 4. 2 Difficult start to the decade - 2001! For LEGO® it hadn’t been such a great start to the decade. In 2000 the company had a loss of DKK 831m, which the Chairman described as “unsatisfactory”. There had been little or no growth in the year.
What was Lego's strategy for the great turnaround?
At the same time, LEGO intended to reduce losses in software and the LEGOLAND parks.! ! The strategy was to refocus on the LEGO brand – stimulating imagination, creativity and learning – “it is what children and parents expect from us.
When did Lego have its most serious crisis?
In 2004 the LEGO Group would have to take radical new steps to tackle its most serious financial crisis to date”. ! ! The Lego Case Study.com from John Ashcroft and Company, experience worth sharing. Page 7
Last Update: Oct 2021
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